For you to succeed as an entrepreneur you have to brace yourself for some major risk-taking and cut-throat competition. As it is right now there are over 20million eCommerce stores that are selling products to people around the world. The number above is not only huge but very scary; however, what you don’t know is that only a small fraction out of the 20million manage to sell more than $1,000 US per annum.
When we put a number at the small subset mentioned above we get about 650,000 stores; well, that is still a huge number to contend with as a new eCommerce store owner. Not to worry though because we are going to give you tips and tactics on how to optimize your site for traffic and conversions by using eCommerce SEO.
To make it in the online circles you have to know the tips and tricks that you can adopt to get your products, and services in front of your audience, and not only that, as you also have to ensure that you use the right keywords, images and offer discounts or free samples just to hook your followers and visitors who will later turn into buyers.
For the above you can contract the services of an eCommerce SEO expert, the latter have special skills that they will use to analyze, review and implement the necessary changes in your website so that they are accurately optimized for search engines.
Benefits of eCommerce SEO for the eCommerce sites
The only lifeline for the online shops is their ability to attract and maintain customers, failure to which the site dies. And the provided tips below are a sure way of using SEO to keep your online site alive.
Reduction of marketing budgets
Online stores struggle to remain relevant, they, therefore, have to employ every trick in the book including paying for adverts. You must have interacted with the pop-up adverts that can be annoying at times when you are not in the shopping mood. The above is what makes the difference with SEO, as products and services are presented to your followers and visitors when they want them.
SEO experts in the eCommerce industry will, therefore, optimize your website to show up at the top of the search engine results when a search query is initiated. Better yet eCommerce SEO experts will also prioritize and develop quality and engaging content through the use of phrases and keywords to help maximize traffic to your site.
With the above strategy, you are not going to have to allocate money to pay for adverts, because if your website has been accurately optimized then it will be ranked among the top for six months, by which time you will have come up with other trending keywords, so all you will need to do is update your site to continue enjoying the top rank.
SEO helps build loyal customers and brand value
Investing in SEO can only go so far if you are not mind full of the quality of products and services that you offer to your customers. So, as a site owner, it is important to counter check with your supplier, all with the aim of building a household brand with loyal customers.
Besides, with good quality products and services and an eCommerce SEO expert in your corner, you can expect your website to be optimized with powerful social marketing strategies that will help build brand value and attract loyal customers thus lead to conversions.
SEO will build your brands credibility
Gaining the trust of netizens to the extent of getting recommendations or benefiting from backlinks is an uphill task and one that every eCommerce store owner struggles with, except of course the already known brands. So how does SEO help you build brand credibility? An SEO expert in the eCommerce industry knows the importance of ensuring that your site constantly gets either the first or the third rank.
Ranking first constantly on the online searches only goes to show that your site is a top player in the eCommerce industry, and your popularity also shows that you do offer quality goods and services. The situation is quite different when you don’t use SEO for your eCommerce website because for one you will not rank among the top, you will not attract traffic and your brand won’t be taken seriously thus no conversions.
An eCommerce site that ranks at the bottom is slowly self-destructing and will most probably find itself out of the game within a few months of getting into the industry.
SEO drives traffic to the brick and mortar stores
Websites have been optimized for use on mobile phones. And even better is that site owners enjoy top ranking if their sites have been well optimized for use on different devices be it the tablets, mobile phones or PCs. Many people nowadays will, therefore, run a quick search to find the nearest store within their locality, and if your website has incorporated the right SEO then you can expect clients from all over the city.
Therefore, for as much as SEO works best with the virtual online stores, they also come in handy for the physical stores. Take for example an internet user who has moved to a new town and is searching for a restaurant that prepares the best or his/her native food. The restaurant that has used the right SEO for eCommerce websites will rank first and the user will visit the restaurant, if impressed then they have a permanent customer.
SEO pushes you ahead of the competition
Ecommerce SEO experts understand the necessity of faster load times to customer retention. Remember that your site is competing against 20million e-commerce stores both the active and the inactive and a two seconds delay time will cost you some very loyal clients and sales. With the right SEO from an eCommerce SEO expert, your brand will grow through top-ranking and thus put you on top of the competition.
Besides the digital world is not finite as it keeps changing and truth be told you are not in the best position to keep tabs on the new developments, the reason why you need an SEO expert in the eCommerce industry to constantly give your site a shove to the right direction.