Did you know that online gambling alone generated £5.3 billion in revenue, well according to a UK research, it was concluded that at least 17% of the population engage in online gambling. In the USA online gambling has been doing well over the years, as the number of people who gambled online went up from registering revenue of 4.2 billion in 2016 to a whopping $306.5billion.
Given the above information, it is no wonder that some people would prefer to stay at home and gamble to make a living. However, gambling just like its name is not everyone’s cup of tea, and some people have been having a hard time making a win, while others hit the jackpot within days of starting.
So, individuals who are into the gambling business either via the brick and mortar shops or the virtual online sites, have so much financial potential that they are yet to tap on by utilizing SEO.
How SEO can help your gambling business grow
From the above information, gambling generates a lot of money online, and we can comfortably say that it is a profitable venture, so if you are into the gambling business and want to register high income, we recommend that you invest in a gambling SEO expert. To which end, there are so many SEO tips that when utilized would assist the gambling sites to convert.
Given the number of gambling sites on the internet, driving traffic has become a major hurdle, in the excerpt below, therefore, we will provide you with insights on how SEO can boost traffic in your gambling website and consequently lead to conversion.
SEO experts in gambling industry know the importance of faster load speeds in relation to gamblers. There are many gambling companies with online gambling websites and have optimized their sites to ensure that users don’t experience slow loading speeds, which could probably lead to a higher bounce rate.
Gambling is an addiction and many gamblers will, therefore, be on-site almost all the time, for the site owners, this means that business is good but does your website experience loading speeds. Gambling by nature is a fun and engaging game but with slow load speeds, gamblers will swiftly move to the next gambling sites in less than 3 seconds. SEO experts in the gambling industry will, therefore, optimize your site for faster loading.
The smart voice search approach
Going with the current trend of smart gadgets and technology, a good majority of people have now shifted from text searches to voice search. The latter is convenient and fast when compared to the chatbots, gambling SEO experts are well aware of this and will, therefore, configure your website to answer voice queries thus encourage traffic buildup.
The above will be done by using the long-tail keywords, and while using this option it is important to be mindful of the length of keywords because the ones used for text searches tend to be shorter than the keywords used during the voice search.
Another tactic that SEO for gambling website will use as they optimize your site is via the structured data, the above gives Google a quick rundown of what your site is all about, so whenever a search query is initiated your site will be ranked first.
Optimize your web content to target the relevant audience
SEO for gambling sites targets your potential clients, and given that many people who visit your website will want to gamble online, the content created by the SEO experts in the gambling industry will be relatable to the activities of your website, as they maximize on originality and quality. The above therefore means coming up with new content that is also different from what other sites are offering to curve a competitive edge.
The best SEO for gambling sites will provide you with analysis information that will inform you of the performance of your website; the information can then be used to customize and tweak the site back to attracting Google’s top-ranking and consequently drive in traffic. Some of the statistics provided by the best SEO for gambling sites are grouped into two and you will be provided with information that attracted the highest traffic and the one with the least traffic.
You will also be able to see the implemented changes that led to high ranking and the type of keyword style that you should focus on that previously led to a high ranking. Better yet, the best SEO for gambling sites will provide you with information about the most appealing content on your website that most of your clients liked.
A full site audit is also a recommended step in combing out the SEO errors and initiating the right improvement steps; for the above, you could use SEMrush.
SEO helps optimize your images
Online gambling sites work best when integrated with high-quality images, however, some images tend to take a lot of time to load because they are too heavy. But by using the services of a gambling SEO expert your images will be optimized and be incorporated with target keywords in image titles. And in case you didn’t know image SEO works best more so with bing image search.
Quality information does not come easy but since we want the numbers on our websites it is important to at times give out information for free, to your visitors. The reason being some people only visit your website looking for information and if you can provide credible and actionable information then you might attract followers who will later turn into permanent clients. The above can only be achieved by utilizing an SEO expert in the gambling industry.
The idea behind utilizing the best SEO for gambling websites is to attract organic traffic by knowing what people are searching for; which, therefore, means that the SEO experts will constantly search for the relevant keywords and staying on top of the exact content that people want. You could also provide some free downloadable material just to keep the interaction with your website a little bit interesting.