Let’s get some quick facts and statistics down about London’s eCommerce business. For starters, the United Kingdom boasts of being the third-largest e-commerce market in the world and that was as recent as 2016. Currently, the figures for the eCommerce sales are at 586 Billion British pounds with estimates putting the value of online retail sales in the UK at 67.38billion Euros.
In essence is that there is a lot of money to be made by individuals wishing to invest in eCommerce in London, especially if you consider the number of businesses to per head of the population. For example, it has been estimated that there are at least 1,544 businesses per 10,000 residents; you, however, need to remember that the numbers differ region wise.
From the above information, the number of businesses in London is quite high; however, the potential market seems to be huge when compared to the number of businesses in a specific population count. Despite the above, entrepreneurs only have one guaranteed avenue to gain relevance in the overall population and that is by utilizing the best SEO Company in London.
Top 6 benefits of SEO to businesses in London
SEO works to increase sales and leads
According to Statista clothes or sports, goods performed well in the eCommerce sites in Great Britain recording up to 60% with e-learning material having the lowest score at 11% followed by medicine at 14%. Well, we might say that the high numbers in clothes and sportswear is because they are everybody’s favorite item but medicine and e-learning materials are a necessity.
The above difference can, therefore, be attributed to the failure of investing in SEO experts in London. The best SEO companies in London have mastered the art of increasing website leads and sales but that is if you are offering good quality goods and services. Besides, by utilizing the right SEO, businesses stand to generate up to $103, 510. 98 out of SEO alone and in less than six months.
But the above is only achievable if you are willing to invest in the best SEO Company in London.
Get leads and attract sales 24/7
Unlike advertisements where you have to pay for relevance, SEO is an onetime investment and you will only need to pay for updates after a couple of months ranking top in the search engines. London SEO consultants will, therefore, ensure that your site is made available to the relevant audience by utilizing the best SEO strategies, which ensure that you rank top in search engines even when you are sleeping at night.
The Globe operates with different time zones and while you might be sleeping, customers on the other end of the world will be actively searching for a reliable eCommerce store. To which end, you can be sure that your rankings will not disappear overnight and your site will remain relevant when the Google crawlers begin crawling in search of an eCommerce site.
SEO experts in London will, therefore, ensure that your website traffic goes up either during the day or at night, every day. Better yet is that if you constantly rank high in search engines your business gets promoted without any extra effort from you.
SEO makes your service and products relevant
Remember that the whole point of investing in the best SEO Company in London is to make your products and services relatable to your potential clients. SEO helps your clients make informed decisions not to say the right choices when purchasing a service or a product. SEO experts in London will, therefore, come up with informative and relatable content on a product or service.
They will also use keywords and phrases to offer as much information as is needed by your visitors or customers as they target huge conversions from the already existing and the new clients. Besides it is not a myth that currently searches engines are placing too much value on quality content, which if well used will help to direct traffic to one’s site.
High SEO rankings, therefore, allow one to educate their potential customers, a strategy that builds trust and loyalty, and in the long run, helps them make informed decisions with regards to a particular product or service. And don’t forget that great SEO also helps influence purchasing decisions.
SEO increases relevance
You might still be in doubt of the capabilities of SEO, but just so you know is that by contracting the services of London’s SEO consultants your website will automatically gain customer attribution. The latter is the number of times that your customers or the relevant audience see your brand.
SEO makes your product or service visible among the many eCommerce competitors, and we all know that the more your customer or audience sees your brand or business, the more likely they are going to purchase from your website. We must also realize that even the brick and mortar stores have a potential client who doesn’t purchase goods with the first visit.
However, by constantly reminding them of the presence of your store and the high-quality goods and services being offered, through SEO then you dramatically gain a lot of touchpoints with your soon to be loyal clients.
SEO contributes to your website referrals
London SEO Experts will optimize your website for you to gain more website referrals from search engines. Website referrals are internet addresses or hostnames designed to get a visitor to check out another site. The above is achieved when a visitor clicks a hyperlink on the referral website that leads them to a website with the relevant goods or services that they were searching for.
And by contracting SEO experts in London, your site will benefit from increased website referrals not to mention that your visitors will also refer your site to their friends, family, and colleagues. All in all is that by simply optimizing your website with the best SEO strategies, your online presence will receive a significant boost in growth thus convert.
Use SEO to grow
By now using SEO to grow is pretty obvious though not for everyone. So what you need to know is that eCommerce sites or rather your online competitors are using search to grow their businesses. According to a research, about 61% of online entrepreneurs stated that they optimize their websites to be relevant to the search queries; which means that if you don’t invest in the best SEO Company in London that will optimize your site using SEO for search, then you will soon quit the industry.